5 Tips on how to go Viral on Social Media
As Marketing Consultants we understand how frustrating it can be when a business is trying to get traction on social media but it just doesn’t seem to be happening. Here are a few tips for inclusion in your next digital marketing strategy to help your message spread beyond your own audience.
Aside from the basic rules of social media posting, including getting the platform and the timing right, here are 5 lesser used, yet really powerful tips on how to get your social media posts shared.
1. KEEP YOUR POSTS POSITIVE:
Although the sensationalism of a social media post about something negative can create a huge stir in the market, when it comes to keeping your audience engaged, positive posts far out perform negative posts. People are far more likely to follow a positive person than a negative one because it makes them feel good. So it makes sense that if positivity is what engaged your followers initially, positivity will keep them interested and be more likely to share your posts. Evoke strong emotion and your audience will be moved to share it with others.
2. KNOW WHAT’S TRENDING AND JOIN THE CONVERSATION WHILE IT’S HOT:
Use a Digital Intelligence Tool to ensure you are on top of the trending topics that are of interest to your audience. Stay engaged: Once your post picks up traction, make sure you respond in a timely manner and keep the conversation going. Set up alerts so you know when there is activity you need to respond to.
3. USE A GREAT HEADLINE:
The headline is one of the most important aspects of a social post. Take time to get it right – don’t just choose the first one. Write 12-20 versions and then choose the one that inspires people to take action with out giving away the goods. Create curiosity or focus on the benefit to the reader to inspire them to take an action. Here’s a great example that got over 500,000 likes.
4. USE A CALL TO ACTION THAT HELPS YOU ACHIEVE YOUR BUSINESS OBJECTIVES:
If you want people to register for an event, or visit a web page or sign up to your subscriber list, include a call to action with the least path of resistance. The less steps a follower needs to make to reach the destination, the less chance they will disengage along the way. Make sure you give exceptional value (as perceived by the receiver) and they will happily share and re-tweet your content for you.
5. PROMOTE YOUR CONTENT:
Yes, social media does cost money. If you really want your posts to go viral, you will need to consider including a budget to promote your top posts. One thing that doesn’t cost money is making it easy for people to share by including share and follow buttons.